You should know upfront, this is not a story about winning.

From the team behind Giant Melbourne, Giant Lygon St. and Giant Essendon, comes the new campaign “Rediscover Passion”—an elegy of sacrifice, dedication and hard work towards our love for the game. The road to victory never comes easy. We enter races to compete with others, and ultimately, against ourselves. And in our pursuit of perfection, we gain more than just a victory or a loss. In our journey to become victors, we transcend the notion of winning.